The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Rubber band
Agency: DDB / Singapore
Client: Singapore Raffles Music College Category: Public Service / Promotional Items - Single or Campaign
Recycled Calendar
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Promotional Items - Single or Campaign
Hot Wheels 'Keychain'
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Public Service / Promotional Items - Single or Campaign
En Sus Zapatos / In Their Shoes
Agency: Sancho BBDO / Bogota
Client: ACNUR Category: Public Service / Promotional Items - Single or Campaign
Anti-Dengue Mosquito Trap
Agency: Y&R Philippines / Makati City
Client: Maynilad Water Company Category: Public Service / Promotional Items - Single or Campaign
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
AUS to USA
Agency: Clemenger BBDO / Sydney
Client: Virgin Australia Category: Out Of Home / Billboards - Single
Who Uses the Word Chalice?
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Out Of Home / Billboards - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
CokeSanta
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Wall of Shoes
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Billboards - Single
American Red Cross Stories Project Integrated Campaign
Agency: BBDO / New York
Client: American Red Cross Category: Integrated Branding / Public Service Campaign
Every Beat Matters Integrated Campaign
Agency: BBDO / New York
Client: Save the Children Category: Integrated Branding / Public Service Campaign
BHF - Mini Vinnie
Agency: Grey / London
Client: The British Heart Foundation Category: Integrated Branding / Public Service Campaign
No One Deserves To Die
Agency: Laughlin Constable / Milwaukee
Client: Lung Cancer Alliance Category: Integrated Branding / Public Service Campaign
I Will If You Will
Agency: Leo Burnett / Chicago
Client: Earth Hour Category: Integrated Branding / Public Service Campaign
IMMORTAL FANS
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Public Service Campaign
I have already died
Agency: Publicis / Amsterdam
Client: ALS Foundation Netherlands Category: Integrated Branding / Public Service Campaign
Obama for America For All Campaign
Agency: SS+K / New York
Client: Obama for America Category: Integrated Branding / Public Service Campaign
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand and FINCH / Auckland
Client: Mars NZ Category: Cinema Advertising / Long Form - :90 and Over - Single
Bullet
Agency: Cundari / Toronto
Client: BMW Canada Category: Cinema Advertising / Long Form - :90 and Over - Single
Toy Car World
Agency: Venables Bell & Partners / San Francisco
Client: Google Fiber Category: Cinema Advertising / Long Form - :90 and Over - Single
Skate Fortwo
Agency: Weapon7 / London
Client: Smart Category: Cinema Advertising / Long Form - :90 and Over - Single
Trevor's Tips
Agency: Publicis Mojo / Auckland
Client: Goodman Fielder Category: Online Films & Video / Short Form - Series/Episodes
#RiseAbove
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Online Films & Video / Short Form - Series/Episodes
Meet Me Here
Agency: Lucid / Seattle
Client: Lucid Category: Online Films & Video / Short Form - Series/Episodes
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Campaign
Lost in details
Agency: Ruf Lanz, Zurich / Zurich
Client: Autism Forum Switzerland Category: Public Service / Radio - Campaign
Radio Legends
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Campaign
Radio Ghosts
Agency: serviceplan / Munch
Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Small Dreams
Agency: Grey Canada / Toronto
Client: Salvation Army Category: Public Service / Radio - Campaign
How we turned broadcast radio into social media to get loved ones #homesafely
Agency: Naked Communications / Cremorne
Client: Transport Accident Commission Category: Public Service / Radio - Campaign
Downloadable Car: N-One craft
Agency: Dentsu / Tokyo
Client: Honda Category: Craft / Printing and Paper Craft - Single or Series
Neenah Hang Tags
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Craft / Printing and Paper Craft - Single or Series
What a Beautiful Day!
Agency: Nanyang Technological University / Singapore
Client: Garden City Publishers Category: Craft / Printing and Paper Craft - Single or Series
Sugoroku
Agency: Nippon Design Center / Tokyo
Client: RECTO VERSO GALLERY Category: Craft / Printing and Paper Craft - Single or Series
The Tokyo Ballet
Agency: Nippon Design Center / Tokyo
Client: The Tokyo Ballet Category: Craft / Printing and Paper Craft - Single or Series
CALENDAR 2013
Agency: Nippon Design Center / Tokyo
Client: TSUGANE SCHOOL Category: Craft / Printing and Paper Craft - Single or Series
The twelve of '13 - Ando calendar 2013
Agency: Walvis & Mosmans / The Hague
Client: Ando Category: Craft / Printing and Paper Craft - Single or Series
Connected Calendar
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Craft / Printing and Paper Craft - Single or Series
Independence Posters
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Typography - Series
The Andaz Transformation
Agency: BBDO / New York
Client: Andaz Hotels Category: Craft / Typography - Series
Wood Joint
Agency: Grand Deluxe / Matsuyama
Client: Hidekazu Ueda Architects Category: Craft / Typography - Series
Jakuchu
Agency: MR_DESIGN / Tokyo
Client: Tokyo Designers Week 2012 Category: Craft / Typography - Series
Award:
2013 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Singapore Raffles Music College
Title:
The Rubber band
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13313A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Recycled Calendar
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13314A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hot Wheels 'Keychain'
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13315A
Award:
2013 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
ACNUR
Title:
En Sus Zapatos / In Their Shoes
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13316A
Award:
2013 Advertising Merit Award
Agency:
Y&R Philippines / Makati City
Client:
Maynilad Water Company
Title:
Anti-Dengue Mosquito Trap
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13317A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Fireworks
Category:
Out Of Home / Billboards - Single
Annual ID:
13146A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Guardian
Title:
Pie Chart
Category:
Out Of Home / Billboards - Single
Annual ID:
13147A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Out Of Home / Billboards - Single
Annual ID:
13148A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Out Of Home / Billboards - Single
Annual ID:
13149A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Virgin Australia
Title:
AUS to USA
Category:
Out Of Home / Billboards - Single
Annual ID:
13150A
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Who Uses the Word Chalice?
Category:
Out Of Home / Billboards - Single
Annual ID:
13151A
Award:
2013 Advertising Merit Award
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Annual ID:
13152A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Out Of Home / Billboards - Single
Annual ID:
13153A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Out Of Home / Billboards - Single
Annual ID:
13154A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Wall of Shoes
Category:
Out Of Home / Billboards - Single
Annual ID:
13155A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Out Of Home / Billboards - Single
Annual ID:
13156A
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
American Red Cross
Title:
American Red Cross Stories Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13329G
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Save the Children
Title:
Every Beat Matters Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13330G
Award:
2013 Advertising Merit Award
Agency:
Grey / London
Client:
The British Heart Foundation
Title:
BHF - Mini Vinnie
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13331G
Award:
2013 Advertising Merit Award
Agency:
Laughlin Constable / Milwaukee
Client:
Lung Cancer Alliance
Title:
No One Deserves To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13332G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Earth Hour
Title:
I Will If You Will
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13333G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
IMMORTAL FANS
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13334G
Award:
2013 Advertising Merit Award
Agency:
Publicis / Amsterdam
Client:
ALS Foundation Netherlands
Title:
I have already died
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13335G
Award:
2013 Advertising Merit Award
Agency:
SS+K / New York
Client:
Obama for America
Title:
Obama for America For All Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13336G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand and FINCH / Auckland
Client:
Mars NZ
Title:
Donation Glasses
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13417T
Award:
2013 Advertising Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
Bullet
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13418T
Award:
2013 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google Fiber
Title:
Toy Car World
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13419T
Award:
2013 Advertising Merit Award
Agency:
Weapon7 / London
Client:
Smart
Title:
Skate Fortwo
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13420T
Award:
2013 Interactive Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Goodman Fielder
Title:
Trevor's Tips
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
13238N
Award:
2013 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
#RiseAbove
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
13239N
Award:
2013 Interactive Merit Award
Agency:
Lucid / Seattle
Client:
Lucid
Title:
Meet Me Here
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
13240N
Award:
2013 Advertising Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Campaign
Annual ID:
13553R
Award:
2013 Advertising Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Autism Forum Switzerland
Title:
Lost in details
Category:
Public Service / Radio - Campaign
Annual ID:
13554R
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Radio Legends
Category:
Public Service / Radio - Campaign
Annual ID:
13555R
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munch
Client:
Johanniter-Unfall-Hilfe e.V.
Title:
Radio Ghosts
Category:
Public Service / Radio - Campaign
Annual ID:
13556R
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Salvation Army
Title:
Small Dreams
Category:
Public Service / Radio - Campaign
Annual ID:
13557R
Award:
2013 Advertising Merit Award
Agency:
Naked Communications / Cremorne
Client:
Transport Accident Commission
Title:
How we turned broadcast radio into social media to get loved ones #homesafely
Category:
Public Service / Radio - Campaign
Annual ID:
13558R
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Honda
Title:
Downloadable Car: N-One craft
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13260D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Neenah Hang Tags
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13261D
Award:
2013 Design Merit Award
Agency:
Nanyang Technological University / Singapore
Client:
Garden City Publishers
Title:
What a Beautiful Day!
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13262D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
RECTO VERSO GALLERY
Title:
Sugoroku
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13263D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
The Tokyo Ballet
Title:
The Tokyo Ballet
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13264D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
TSUGANE SCHOOL
Title:
CALENDAR 2013
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13265D
Award:
2013 Design Merit Award
Agency:
Walvis & Mosmans / The Hague
Client:
Ando
Title:
The twelve of '13 - Ando calendar 2013
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13266D
Award:
2013 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
Connected Calendar
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13267D
Award:
2013 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
Independence Posters
Category:
Craft / Typography - Series
Annual ID:
13247D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Craft / Typography - Series
Annual ID:
13248D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Craft / Typography - Series
Annual ID:
13249D
Award:
2013 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Hidekazu Ueda Architects
Title:
Wood Joint
Category:
Craft / Typography - Series
Annual ID:
13250D
Award:
2013 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Tokyo Designers Week 2012
Title:
Jakuchu
Category:
Craft / Typography - Series
Annual ID:
13251D
